Cardiff Privacy

1. Information We Collect in Cardiff

Cardiff collects and processes several types of personal information, including:

2. How Cardiff Uses Your Information

We use your personal information in Cardiff for the following purposes:

• Service Delivery (Contract Performance, Cardiff):
  • Processing and managing your vehicle rental bookings and agreements in Cardiff. Verifying your identity and confirming you meet our rental requirements across Cardiff locations. Facilitating vehicle collection and return processes at Cardiff pickup and drop-off points. Processing payments and managing deposits and charges for Cardiff rentals.
• Cardiff Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and rental information for Cardiff properties. Responding to your inquiries and providing customer support for Cardiff bookings. Notifying you of changes to our services or policies related to Cardiff rentals.
• Promotions (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service notices where you have consented or where Cardiff has a legitimate interest. You can opt out at any time.
• Cardiff Service Improvement (Legitimate Interest):
  • Analyzing website usage to improve user experience and functionality for Cardiff residents and visitors. Conducting research to upgrade our vehicle fleet and services delivered in Cardiff.
• Cardiff Compliance (Legal Obligation):
  • Complying with legal, regulatory and tax requirements in Cardiff. Preventing fraud and maintaining the security of our services in Cardiff. Resolving disputes and enforcing our terms and conditions in Cardiff.

3. Information Sharing (Cardiff)

Cardiff may share your personal information with:

• Cardiff Providers: Third-party companies that help Cardiff deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Cardiff does not sell your personal information to third parties for marketing purposes.

4. Data Security (Cardiff)

Cardiff implements technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. However, no internet transmission or electronic storage is completely secure, and Cardiff cannot guarantee absolute security.

5. Data Retention (Cardiff)

Cardiff retains your personal information only as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting or reporting requirements. Retention periods vary depending on the type of information and the context of processing.

6. Your Rights in Cardiff

Under UK data protection law, people in Cardiff have the following rights:

• Right of Access — Cardiff: Request a copy of the personal information Cardiff holds about you.

To exercise these rights, please contact Cardiff using the details below.

7. Cookies and Tracking — Cardiff

Cardiff uses cookies and similar technologies to improve your browsing, analyse site traffic and personalise content. You can manage your cookie preferences through your browser settings.

8. Cardiff Updates

Cardiff may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. We encourage you to review this policy regularly.

9. Contact Cardiff

For questions about this Privacy Policy or Cardiff's data practices, please contact Cardiff: